Laying your hands-on data has never been easier. We build every greater data warehouses to churn out more reports everyday. More analyses to cloud the minds, more reports to blur the decision making. The ability to handle huge volumes of data is a burden on many businesses today. We propose a structured methodology that defines how available data can be out to use in a context relevant to the business to allow better decision making that will lead to more competitive actions. Data must work for organizations, not the other way around.